Web Designer’s Ad-Campaign
Google Adwords Vs. Me
Ugh! Just the title of this post is so against my raison d’être and yet advertise we must if we want to run a business. I’ve just re-launched Geoffrey Multimedia Website Design.
As Seth Godin so graciously points out (I’m a fan) we need to do one of two things. Make a BIG splash, or burn our reputation slowly into potential customer’s minds. I once read in a book called “Customer Loyalty – How to Earn It, How to Keep It” that it takes 7 times the effort to find a new client as it does an old one.
I’ve spent the last few nights (between slowly marked assignments) bidding on Adwords. A bid for the phrase “Perth website design” cost $17 at one point and over the 3 days I ran this campaign, while I got 4,000 ad impressions (that’s when your ad is seen). In total I got about 20 clicks (people who clicked the ad) for $50! Can you believe that? . . .
I have a sneaking suspicion (based on my server statistics) that the people who clicked were other website designers just trying to rib me. I’m really not cut out for this marketing stuff. And yet I love doing websites so much. I think I’ll contact some of my high traffic clients and ask to stick a professional ad on their site.
Otherwise, Google will just get bigger and probably eat me.
