Get Your “About Us” Page Right
Jakob Neilsen makes a lot of money on the web by pointing out the obvious.
I got all warm and fuzzy this morning when I booted up and found 5 brand new people following me on twitter. I did the usual and checked out who they were. Friends, maybe? No. A handful of affiliate and website marketing gurus. I have been following a few make-money-quick-trepreneurs and so I’m now getting a bit of backwash from that group. I tell you it’s really hard to sort out the hype from the tripe in the making money online world. Either way, I decided to formalise my tweeting and link to this site in my Twitter profile.
Last night, I read a pro-blogger article on getting your about us page right. I came to the conclusion that I already knew this stuff – I teach a unit on “website usability” and about us pages really were an issue a few years ago. Few companies actually mentioned their core activity.
Usability expert Jakob Neilsen wrote this famous article on about us pages. At the bottom of his article, is a link to another report – “About Us”: Usability Guidelines for Presenting Company Information on Corporate Websites which you can purchase for a mere $124! This is one of the better examples of a company making money online.
Follow that, Cash-treprenueurs!
